2010s in fashion

The 2010s have thus far been defined by a revival of austerity-era period pieces, hipster and alternative fashions, 1980s-inspired neon colors, and from 2012 onwards, unisex early 1990s style elements influenced by grunge^[1][2] and skater fashions.^[3]

In the early 2010s (2010-2012), many mid- and late 2000s fashions remained popular in Europe, the United States, South America, Australasia and East Asia, especially the indie pop look which largely drew upon elements of 1970s garage rock, the 1960s counterculture, and contemporary alternative fashion.

Popular global fashion brands of the decade include Forever 21, Topshop, Topman, Uniqlo, Christian Dior, Hollister, Abercrombie and Fitch, Ben Sherman, Lacoste, Penshoppe, Bench, H&M, Nine West, Kashieca, Human, Burberry (especially in China from 2010–15),^[4] Monsoon, River Island, Dorothy Perkins, Coach, Marks and Spencer, Hugo Boss, and Alberto.

Designers and models

• The leading European and American designers of the early 2010s included Nicolas Ghesquière, Miuccia Prada, Frida Giannini, Marc Jacobs, Phoebe Philo and Karl Lagerfeld. Notable Asian fashion designers include Rajo Laurel, Louie Mamengo,^[5] Pia Gladys, Michael Cinco,^[6] Francis Libiran, Albert Kurniawan, Monique Lhuillier, Paul Cabral, Josie Natori and Jojie Lloren.

• Top female international models include Gisele Bündchen,^[7] Lara Stone, Raquel Zimmermann, Karlie Kloss, Adriana Lima,^[8] Joan Smalls, Natasha Poly, Liu Wen, Anja Rubik, Freja Beha Erichsen, Mariacarla Boscono, Suki Waterhouse,^[9] Lindsey Wixson, Arizona Muse, Saskia de Brauw, Behati Prinsloo, Lily Aldridge, Lais Ribeiro, Irina Shayk, Elsa Hosk, Martha Hunt, Constance Jablonski, Catherine McNeil, Monika Jagaciak, Emily DiDonato, Jessica Hart, Rosie Huntington-Whiteley, Gigi Hadid, Kendall Jenner, Karmen Pedaru, Mica Argañaraz, Candice Swanepoel, Cara Delevingne, Vanessa Axente, Cameron Russell, Amanda Murphy, Julia Nobis, Edie Campbell, Lexi Boling, Binx Walton, Edita Vilkeviciute, Andreea Diaconu, Aymeline Valade, Fei Fei Sun, Iselin Steiro, Anais Mali, Anne Vyalitsyna, Jourdan Dunn, Toni Garrn, Jamie Bochert, Daphne Groeneveld, Rianne van Rompaey and Anna Ewers.^{[10][11][12][13]} Top male international models include Sean O'Pry,^[14] David Gandy,^[15] Matt Gordon,^[16] Clément Chabernaud, Vincent LaCrocq, Roch Barbot, Garrett Neff, Arthur Kulkov, Noah Mills, Will Chalker, RJ Rogenski, Jarrod Scott, Evandro Soldati, Adam Senn, Armando Cabral, Benjamin Eidem, Wouter Peelen, Francisco Lachowski, Andrés Velencoso, Simon Nessman, Ben Hill, Alexandre Cunha, Mathias Lauridsen, Marlon Teixeira and teenagers like Lucky Blue Smith^[17] or Brooklyn Beckham.^[18]

Women's clothing

Early 2010s (2010–13)

1980s influences

• The early 2010s saw many recycled fashions from the 1950s,^[19] 1970s and 1980s as designers from stores like Topshop replicated original vintage clothing. In the United States, it was popular to wear Gucci, Chanel, or Versace designer clothing, and neon colors such as pink, green, teal, black, purple, magenta and yellow.^[20]
• Popular tops for American, British and Australian women aged 20–50 included tunics, 1980s style baseball jackets,^[21] oversized cardigans, western shirts, 2fer and layered shirts and tees, dresses and shirts worn with belts, Perfecto motorcycle jackets customized with studs,^[22] floral camisoles worn with matching boyshorts, and sundresses. European women wear sparkly dresses, baggy one-size-fits-all Empire line skirts, blouses and dresses, and lace, figure-hugging white organza maxi dresses inspired by Pippa Middleton.^[23]
• From 2010 to 2013 many late 2000s fashion trends remained popular in Europe, the United States, East Asia, Israel, and South America, especially acid wash skinny jeans, "trouser-dresses", romper suits,^[24][25] preppy pastel colored skinny jeans, metallic dresses,^[26] and capri pants cropped at the ankle. Possibly due to the poor economy in the early years, the midi skirt and the maxi skirt were the most common skirt and dress styles, with the hemline standards being the longest they had been since The Great Depression.^[27]

Tribal fashions and 1990s revival

• From late 2012 onward, 1990s inspired fashion began to make a comeback in the UK, USA, Philippines, India, and Australasia among women aged 18–30.^[28] Popular upper apparel included ugly sweaters,^[29] khaki superdry trenchcoats,^[30] T-shirts with blazers, plaid,^[31] oversized flannel shirts worn or tied around the waist, oversized T-shirts, padded gilets,^[32] Penshoppe skater skirts (in the Philippines), skorts, crew neck sweaters, destroyed acid wash Balmain jeans,^[33][34] and crop tops.^[31][35] In the UK and the US, popular bottom apparel includes skinny jeans, leggings, parachute pants,^[31] railroad stripe pants or skirts,^[36] boyfriend jeans, and high-waisted shorts.
• Desirable footwear from 2012-15 included Hunter boots brand rain boots, flat sandals, stilettos, Keds worn in ads by Mischa Barton, Ariana Grande and Taylor Swift, TOMS Shoes, Chucks, Sperry top-siders boat shoes, flat knee high riding boots, Uggs, moccasins, Hunter boots brand rain boots, one strap sandals,^[37][38] furry slip-on Puma sandals,^[39] Ballerina flats, cavalier boots,^[40] gladiator sandals, wedge heel-style sneakers, flip-flops, combat boots,^[31] Doc Martens, and The Timberland Company hiking boots.
• Other popular trends of the early and mid 2010s included Aztec and Navajo inspired patterns featuring diamonds and triangles, especially on T shirts, socks, handbags, panties, pullovers, and other knitwear.^[41] In addition, young American women began wearing feather earrings, beaded bracelets, sneakers resembling moccasins,^[42] ponchos, vests and jackets made from striped Mexican blanket material, despite the connotations of cultural appropriation.^[43] These tribal inspired garments, made popular by Urban Outfitters and Ralph Lauren, typically came in bright colors like red, yellow, turquoise, blue, and orange.^[44]

Eastern fashions and carry-over styles

• Many fashion trends from the early years of the decade, especially the 80s influences and the 1960s inspired indie, neo-hippie and boho chic looks, remained relevant in the US and Europe as far as 2015. This included skinny jeans, tunics, floral print dresses, midi and maxi skirts, motorcycle jackets, western shirts, red and blue geometric print blouses, patterned and solid colored tights, overalls,^[45] jogger pants,^[46] flat boots, stiletto shoes, high waisted short shorts,^[47] Nike Tempo shorts, pastel and neon colored shorts, ballet flats, and combat boots. Popular colors from 2015-16 included mauve, cream, eggplant, lime green, and warm grey.^[48]
• Continuing on from the late 2000s, Fashion in India moved away from traditional clothes like the saree^[49] and glamorous Bollywood style dresses in favor of a more Westernized style that incorporated navy pants, blazers, leather jackets, waistcoats and androgynous military jackets.^[50] Popular casual footwear included leather dress boots, stiletto heels, platform sandals, and open toe pumps.^[51] Cream, grey, blue and orange Kurta dresses with side slits^[52] decorated with pink or purple embroidery and synthetic jewels were worn with jeans or leggings, T shirts, tank tops and bat wing sleeve blouses were paired with traditional silk salwar pajamas^[53] or short shorts, and the large hoop earrings declined in popularity in favor of smaller minimalist gold jewelery. In the US, some very daring^[54] women wore kurta dresses of this type completely bottomless,^[55] most notably reality TV star Kendall Jenner in 2013.^[56]

Mid 2010s (2014-16)

Monochromatic and printed clothing

• By the mid 2010s neon colors were out of style in Europe, America and Australasia, and they were replaced by black, white, various shades of gray,^[57] and charcoal first on the catwalk, and later as street fashion.^[58] Black and white (sometimes red)^[59] Polka dot blouses^[60] and dresses underwent a revival in China and North Korea^[61] in addition to chunky 90s inspired platform heels.^[62][63] This trend had spread to Middle Eastern countries like Turkey, Iran and the United Arab Emirates by 2016,^[64] with Italian brand Dolce and Gabbana launching a range of black and white hijabs and abayas decorated with lace daisies, roses and lemons.^[65]
• Monochromatic clothing trends of 2014 and early 2015 included black and white lace dresses,^[66] lace blouses,^[67] jackets and dresses with peter pan collars, blazers, black or nude slip dresses, T shirt dresses, white babydoll dresses, bodycon midi dresses,^[68][69][70] black and white striped "Beetlejuice" style slim-fit pants,^[71] long black velvet blazers decorated with silver braid, tuxedo jackets (often having contrasting black velvet or satin lapels),^[72] crop tops,^[73][74] oversized coats,^[58] striped culottes, loose Capri pants and palazzo pants,^[75][76] patent leather gladiator sandals, romper suits, puffer jackets and vests,^[77] knee-length skirts,^[78] pencil skirts,^[79][80] black and white geometric printed leggings, and cuffed boyfriend jeans.^[58] Denim declined in popularity in the US,^[81] with black or grey yoga pants, leggings, and slim-fit fashionable jogger pants replacing them.^[82]

Costume jewelry, Onesies and Snuggies

• Loom bands, bracelets woven from brightly colored rubber bands, were seen as both a global fashion statement and a children's fad.^[83] In France and America, 1990s inspired Choker necklaces featuring colored glass beads, silver chain link, artificial diamonds, Swarovski crystals, lace, velvet, and black or red leather had returned to popularity.^[84] By 2016, Chokers were also worn as an attachment to dresses and shirts, as a high-neck style and with shoulders exposed also known as "cold shoulder".^{[85][86][87][88][89][90][91][92][93]}
• Other brief fads of the mid 2010s included snuggie sleeved blankets and the unisex onesie suit.^[94] Originally envisioned as pajamas, onesies were often purchased as a gag gift,^[95] and worn as casual streetwear^[96] by some younger women in the UK, Australia,^[97] and the US, including Amy Childs, Kourtney Kardashian,^[98] and Holly Carpenter.^[99]

1970s revival

• Beginning in summer 2016, there has been a revival of 70s fashion in the US, UK, and France, notably of bell bottom style pants, lace-up tops, crocheted crop tops, sweaters and halternecks,^[100] and Bardot off the shoulder tops.^{[101][102][103][104]} The lace up trend is also highly popular with footwear, largely because of Tunisian shoe designer Azzedine Alaia.^[105][106] In America, women favor white, black, camel, warm grey, or blush sweater dresses, thin turtlenecks popularised by The Kardashians,^[107] catsuits, jumpsuits, playsuits or rompers,^[108][109] high necked Victorian inspired lace dresses,^[110] and leather, tan or olive green duster coats.^[111][112] Solid wedge heels, Stuart Weitzman knee boots, platform shoes and perspex heels, also known as the "nothing shoe" became a popular trend in 2016.^[113][114]

• By autumn 2016, the brightly colored beige, red, green, brown and orange 70s revival fashions began to replace the grey and monochromatic 90s inspired streetwear in Britain and France. Particularly popular were the sheepskin coats, peacoats, brown granny boots, slightly flared jeans,^[115] loosely woven plaid blouses, pleats, ruffles, stripes, mandarin collar tops, oversized paisley, suede or black vinyl handbags, embroidered long sleeve T shirts, throws, wraps, ponchos, fur lined parkas, floral minidresses, leather safari blazers, cold shoulder tops, peasant blouses, fur vests, denim shirt dresses, hot pants, tunics, ghillies, Grecian sandals, and red, white, salmon, lavender or orange crocheted jumpers.^{[116][117][118]} Unlike the original 70s garments, however, shirts and tops continued to have relatively small collars.^[119][120] The pantywaist tops previously fashionable as sportswear in the late 70s and early 80s, started to commonly replace T shirts in the UK, US and South Africa, especially among pop stars and models like Candice Swanepoel, Emily Ratajkowski,^[121] Nicki Minaj, and Beyoncé, whose one-off bodysuits were modified from vintage Adidas and Chicago Bulls jerseys.^[122][123]

Men's clothing

Early 2010s (2010–12)

Neon colors

• Neon colors and elaborate T-shirts were popular for much of the early 2010s, especially graphic print hoodies, novelty socks, red or blue skinny jeans, studded belts with large buckles, and Ed Hardy T-shirts embellished with rhinestones.^[124]
• Many styles from the late 2000s remained fashionable in Europe, Australasia, and the Americas, with brands such as Polo Ralph Lauren and J Crew being well favored.^[125] Popular tops for men aged 20–50 included shawl collar cardigans,^[126] V-neck T-shirts, acid wash denim work shirts,^[127] cable knit pullovers,^[128] Tartan flannel Western shirts with snap fastenings, grunge style padded tartan overshirts in red, navy blue or dark green,^[129] throwback basketball or baseball uniforms,^[129] denim jackets,^[130] Aloha shirts, car coats,^[131] 1930s style linen sportcoats, brown or black brogues,^[132] and black leather jackets like the Schott Perfecto motorcycle jacket.^[133]

1990s revival

• In the summer of 2012, early 1990s inspired fashion made a comeback in the UK among men. This included bright colored short shorts, jeans shorts with a stone wash or acid wash, shirts with Aztec patterns, Mayan patterns, camouflage prints or animal prints, flannel shirts, high top sneakers, snapback hats, and gaudy wristwatches.^[134]
• In America, the trend caught on in 2013. The Grunge look had made a comeback due to the influence of Steves Peeps, an artist from Boston.^[135][136] Common upper items of clothing include bomber jackets, black leather jackets, crombie overcoats, padded tartan overshirts, crewneck sweatshirts,^[137] oversized flannel shirts, throwback basketball or baseball uniforms, and preppy Nantucket Reds. Other popular accessories of the early 2010s included Doc Martens, The Timberland Company, combat boots, Converse All Stars, Sperry Top-Siders, Ugg boots, Nike Elite crew socks, snapback hats inspired by artists like Mac Miller, brown Oxford shoes, and classic Nike trainers.^[138] Maroon baseball jackets and ringer Tees featuring a specific sports team's logo were particularly popular in the Philippines due to the widespread media coverage of the UAAP Games athletes.^[139][140]

Business casual

• The business casual look of the 1990s and early 2000s remained common in many parts of America, with jeans, loafers, boat shoes and sneakers being seen as acceptable to wear in the workplace.^[141] The decline in the formality of men's fashion that started in the 1960s continued until 2012, with men wearing informal clothing on a regular basis, even at work or while travelling, as an apparent extension of Beau Brummell's older idea that gentlemen shouldn't try to outshine the ladies for attention.^[142] This contrasted to Britain, Italy, Europe, and the urban Northeastern US, where more formal Mad Men-inspired business clothing such as slim-fitting grey suits had made a comeback in the workplace during the late 2000s and early 2010s.^[143]

Mid 2010s (2013-16)

Workwear and luxury sportswear

• In 2014, men's fashion was heavily influenced by the improving economy and fashion-conscious cities such as London, New York City, Paris, and Milan, as well as imitating elements of luxury fashion and sportswear. Bright colors and retro styled graphic prints^[144] (especially 1960s-80s advertising logos, classic rock bands, and the loud Ed Hardy shirts) went out of style in favor of plain black, white,^[145] beige, taupe, gray, marl, burgundy, and various shades of dark green.^[146] Clothing items included tailored marl sweatpants,^[147] jersey shirts, chunky hiking boots with thick soles,^[148] bomber jackets, leather jackets, denim jackets, thick oversized anoraks, unstructured blazers, double-breasted sportcoats,^[149] shorts riding above the knee (toward a 5" inseam, down from 15"),^[150] and jogger pants.^[151] Sales in floral print clothing designs for men more than doubled amongst fashion retailers between 2013 and 2014.^[152]
• From 2014 to 2016, workwear became a significant trend in Britain, Ireland and America. Besides the cardigan sweaters, knit caps, flat caps, dark denim jackets, waxed jackets, yellow fishermens macs, and flannel shirts previously popularised by indie kids, Grenson brogues, oxblood Red Wing work boots^[153] and the grandfather collar shirt emerged as a semi-casual^[154] fashion item in western cultures.^{[154][155][156]} In China and Europe, retro feiyue martial arts sneakers in red, white and blue made a comeback.^[157]
• Common accessories include Ray-Ban wayfarer sunglasses,^[158] paisley scarfs, teashade glasses,^[159] tortoise shell glasses,^[160] snake skin^[161] or plaited leather belts,^[162] flat caps, newsboy caps, trilbys,^[163] and pork pie hats.

Formal business wear

• In the UK, Italy, Australia^[164] and US, many professional men wear grey mohair or houndstooth office suits, usually with two-button fastening, a single vent, and narrow lapels^[165] inspired by the American TV show Mad Men, Hannibal, and Daniel Craig as James Bond.^{[166][166][167][168]} Businessmen in Asian countries like the Philippines generally followed the trend, but dispensed with the necktie in favor of a semi-formal, simple shirt better suited to the hot tropical climate. As part of the general 1980s revival, the waistcoat^[169] made a comeback as part of the three piece suit in Europe and the US.^[170] In the early 2010s these suits were mostly charcoal grey,^[171] steel grey and silver, but by 2014 these were joined by air force blue, navy blue,^[172] midnight blue,^[173] and sky blue.
• In the UK, US and Germany, the suits of the mid 2010s often featured checks,^[174] houndstooth, Glen plaid, bird's eye, Prince of Wales plaid cloth,^[175] or windowpane tweed,^[176] and the stripes on pinstripe suits became narrower^[177] and more closely spaced.^[178] Popular footwear of spring 2016 included round toed Oxford shoes, loafers, and Chelsea boots.^[179] Thin ties remained the norm, but the simple notch lapels of 2010 were increasingly replaced by shawl collars and peak lapels on single breasted three piece suits.^[180] By 2016, the black and silver digital wristwatches of the early 2010s had gone out of style^[181] among professional men in favor of classic oversized analog wristwatches with round black,^[182] gold or white faces^[183] and traditional brown, tan or black leather straps.^[184][185]
• Continuing on from the 2000s, fur ushanka and Astrakhan caps were often worn at wintertime formal occasions in Russia,^[186] Georgia, Kashmir,^[187] and Pakistan^[188] as both a symbol of national pride, and as a means of rejecting the excesses of Westernising globalization.^[189] In Afghanistan and Uzbekistan, however, the wearing of traditional dress such as the Astrakhan cap, kurta and pajama began to decline among professionals in favor of a Western style suit and tie, as part of a wider backlash against Hamid Karzai's regime.^[190]

African fashion

• The mid 2010s witnessed the beginnings of Africa's own haute couture^[191] due to increased restriction on secondhand mitumba clothing in Kenya and Uganda.^[192] Contemporary clothing in Africa is often cut to unisex Western patterns but uses indigenous fabric associated with folk costume, such as a sportcoat made from striped kikoy fabric, a shirt made from kente cloth, or the silk Madiba shirts popularised in South Africa by Nelson Mandela.^[193] At the same time, some aspects of traditional attire such as wooden jewelery or the Dashiki were worn by expatriate Africans in the West, African Americans,^[194] and some liberal white Americans.^[195]
• In South Africa and the Congo, Dandies known as sapeurs and swenkas began imitating the wardrobes of the previous colonialist regime, by importing expensive modern three piece designer suits and customising them with vintage accessories such as the fedora, spats, bowtie and cane.^[196][197]

Youth fashion

Hipsters and steampunks

• By the early 2010s, British, American, and Filipino indie clothing had moved away from the bright colors and overt 1960s styling of the mid-2000s in favor of a more "grown up" intellectual look, with 1990s style earth-tones like grey, burgundy, brown, teal, and beige.^[198] Tweed jackets, skinny chino trousers, dress boots, 2fer and layered shirts and tees, cardigan sweaters, nerdy horn-rimmed glasses, sweaters, thick wool socks, worker boots, leggings,^[199] and beanies replaced the^[200] winklepickers, velvet jackets, Aviator sunglasses, and skinny ties typically worn by indie rock bands, although vintage Western shirts, leather jackets, military dress uniforms,^[201] homemade jewelery, and thrift store chic plaid shirts remained popular in Europe.^[202] Drop crotch pants, designed by the Danish brand Hümor, became more and more popular in Europe amongst hipsters and hip hop fans, who replaced their skinny jeans and carpenter jeans with "old school but modern" style.^[203]
• American Apparel made normcore a prominent aspect of hipster culture in the US from 2016 onwards.^[204][205] The look is based on modern business casual wear, everyday casual attire worn by older men, and the geek chic clothing worn by stereotypical nerds during the 1980s.^[206] Popular accessories include horn rimmed glasses, high waisted pants especially pleated khaki chinos, dad hats, zip up polar fleeces, white or blue button down shirts, socks with sandals, turtlenecks, white tennis shoes, pocket protectors, leather shoes, plain sweaters in muted colors, and, for women, "mom jeans".^[207][208]
• In America, Australia and Japan, steampunk gained regional popularity among some young people aged 18–25.^[209][210] From 2011-15, members of this subculture often combined Neo-Victorian^[211] clothing such as top hats, pocket watches, or (for girls) corsets, velvet or brocade dresses, brooches, and black, dark red or brown leather waistcoats, with bowties, hipster inspired beards and tweed clothing, jewelery made from brass gears, dark skinny jeans, worker boots, and flying goggles.^[212] American and Asian Steampunks sometimes incorporate pirate shirts or petticoats borrowed from fantasy or Ren-Fair LARP,^[213] and elements of Japanese street style such as Gothic Lolita inspired short skirts,^[214] traditional silk kimonos, or parasols.^[215][216]

Classic preppy

• During the early 2010s, American preppy guys moved away from the hip-hop influenced fashions of the early 2000s and begun to dress in a more classic 1950s Ivy League style^[217] with sweaters, Sperry Top-Sider boat shoes, Aran sweaters, cardigans, Oxford shirts, Cricket pullovers, wingtips, stripy polo shirts, hats like the fedora, khaki or pastel colored Vineyard Vines, Nantucket Reds, white or bright pastel color socks worn with sneakers and Sperry Top-Sider boat shoes, colored jeans, white Nike Elite crew socks, baseball jackets, khaki shorts, and tapered chinos.^[218]
• From 2012 onwards, seersucker blazers and pants made a comeback among young American men^[219] due to a resurgence of interest in classic preppy clothing^[220] and the 1920s fashion showcased in The Great Gatsby. Although pale blue and dark blue stripes remained the most popular choice, alternative colors included green, red and brown. The traditional two button blazer was updated with a slimmer cut and Edwardian inspired lapel piping,^[221] and double breasted jackets became available during the mid 2010s.^[222] Outside of the US, the Australian Olympic team received green and white candy stripe blazers for the 2016 Olympics^[223] and Toms shoes rather than the traditional dark green jackets with gold trim.^[224]
• Throughout the early and mid 2010s, Preppy girls wore flip flops, ballet flats, Keds worn in ads by Mischa Barton, Ariana Grande and Taylor Swift, Sperry Top-Sider boat shoes, layered shirts and tees, capri pants, ankle length pants, colored jeans, opaque or footless tights, tweed cloth or plaid skirts, skater dresses, baby doll dresses, cotton shorts in pastel colors, Uggs, Hunter boots brand rain boots, leg warmers, white or pastel colored skinny jeans, railroad stripe blouses, knee socks, flat knee high riding boots, jeggings, capri or ankle length leggings worn with shorts, dresses and skirts, oversized sweaters, bike shorts with or without lace trim, 3/4 length sleeved shirts, tees and polos, Nike Tempo shorts, and sweatshirts bearing the name and crest of the school or college. In many schools with uniforms in colder weather students wear the school polo shirt underneath a school crew neck sweatshirt with the polos collar folded over the sweatshirt collar.

Skater and sneakerhead fashion

• In America, Britain, Australia, Ethiopia^[225] and the Philippines, many skaters wore designer streetwear such as joggers, hoodies, backwards baseball caps, and tracksuits in addition to the typical plaid shirts, ripped jeans and trucker hats. Common brands from 2012-15 included Diamond Supply Co., Hollister, The Hundreds, OBEY bar logo T-shirts and snapback hats, Vans, Converse All Stars, cannabis, camouflage or foliage print shirts, Levi's jeans,^[226] Nike, LRG,^[227] DGK, Adidas Skateboarding and Originals apparel and shoes, and T-shirts featuring the Santa Cruz Skateboards^[228] screaming hand, eyeball, "cartoon grotesque" faces,^[229] Black Madonna,^[230] or Slasher cartoon character.^[231]
• In America, Malaysia,^[232] India, and China,^[233] an offshoot of the skater subculture, known as "sneakerheads", dress similarly. Common mid-2010s sneakerhead apparel includes Nike Air Jordans, Air Yeezys, Nike SBs, DC Spartans, Supra Sky-Tops, Vans, designer sportswear, True Religion slim fit jeans, backwards baseball caps, red high-tops with fluorescent or reflective white stars,^[234] Skullcandy headphones, leggings, slouched crew socks, and Keds (for girls), Aviator sunglasses, waffle plaid shirts, throwback basketball singlets, tracksuits, Nike Elite socks, cosmic print T-shirts, hoodies, and Nixon watches.^[235] As of 2016, the most desirable^[236] colors for sneakers and apparel were black, red^[237] and white^[238] due to their longstanding association with late 80s new wave music, the Michael Jordan era of basketball,^[239] and old school hip-hop.^[240]

Scene kids and seapunks

• From 2010-2013, the androgynous scene subculture (also known regionally as "Shamate" and "Coloridos") remained common in the West Coast United States, Europe, Australasia, parts of Asia,^[241] and South America, especially in the Brazilian city of Fortaleza.^[242] The style was influenced by hip-hop, emo, Japanese street style, and indie pop fashion, especially skinny jeans, trucker hats, Nike shoes, mismatched neon green, fluorescent yellow, bright blue or hot pink socks worn with sneakers, Vans, Levi's 501 jeans,^[243] Dickies shorts, pocket watches,^[244] flannel shirts, thin ties, Nike Elite crew socks guys and girls, Chucks, Keds, vintage tees sometimes featuring pop art designs,^[245] plain tees with contrasting edging, and Vans.^[246] Shirts and hoodies with messages such as "cool story bro" or the logos of music like Asking Alexandria, Blood on the Dance Floor and Bring Me the Horizon became popular among scene kids. By 2012, many scene kids had abandoned the cartoon print hoodies, skinny jeans and studded belts in favor of a more hardcore/skate punk look with short hair, A-shirts, plain hoodies, combat boots, Vans, skinny jeans, and stretched earlobe piercings.^[247]
• Seapunk, a fusion of scene, electronic dance music and hipster culture, began as an online internet meme before becoming a niche street fashion in Germany, Brazil^[248] and America.^[249] This movement influenced several mainstream pop and hip-hop artists during the mid 2010s, most notably Azealia Banks, Frank Ocean,^[250] and Rihanna.^[251] Seapunks often combined brightly dyed androgynous hairstyles^[252] with nautical themes such as mermaids or dolphins, plastic Ray Ban wayfarers, undercut hairstyles,^[253] merman hair^[254] and beards dyed blue,^[255] shell jewelery, feathers, tartan overshirts associated with the surfer subculture, 1990s inspired yin-yang T-shirts, baseball caps, tie dye, transparent plastic jackets,^[256] lots of green, light blue, turquoise, cyan or aquamarine clothing, smiley motifs, and red and blue 3-Dimensional images.^[257]

Hip-hop

• Hip hop fans wear tactical pants, Nike, Air Jordans, Ralph Lauren Polo Boots, strapback caps, Obey and Diamond Supply Co. T-shirts and snapbacks, Hollister T-shirts, and goggle jackets.^[258][259] Retro 1980s and 1990s fashions like snapbacks, skinny acid-wash jeans, bucket hats, Retro mid-late 1990s strapback caps (Dad Hats), baseball jackets, nylon tracksuits, varsity jackets, Vans, Chuck Taylors, rain boots, retro Nikes, Shell tube socks, leather jackets, Levis, Adidas and Nike apparel, gold chains, Ray Ban sunglasses, Air Jordans, and oversized sweaters, and colors such as red, green, and yellow, made a comeback in the African American community due to the influence of drum and bass, rave music, and indie pop-inspired rappers. Independent brands have risen to popularity, as well as floral print items and tie-dye items. Button-down shirts are often worn fully buttoned. Timberlands are particularly popular in New York as a fashionable and durable shoe, their popularity originated in the 90s with rappers such as The Notorious B.I.G and Jay Z.^[260] By the 2010s the boots' popularity is mainstream, and a staple in the fall and winter months.^[261]
• Fashion designers such as Riccardo Tisci and Rick Owens begin to gain a new popularity within hip hop, popularized by rappers such as Kanye West and A$AP Rocky. Such designers inspire a "darker" aesthetic involving monochromatic colour schemes (usually black or grey), extra-long shirts usually sporting oversized neck openings and asymmetrical hems, skinny jeans that are worn with long inseams and an aggressive taper to cause bunching up or "stacks" near the ankle (a style heavily popularized and sported by Kanye) and high-top sneakers. Black boots, leather jackets, denim vests, bombers, monochrome sports jerseys, waxed jeans, black varsity jackets, tapered sweatpants, drop-crotch trousers, layering shorts over leggings and occasionally floral print are all popular trends within this style as well. Other notable rappers that sport this look include Kendrick Lamar, Danny Brown, and Pusha T.
• In the mid-2010s, dashikis became trendy in hip hop and afro-punk fashion, shown on celebrities like Beyoncé, Rihanna, Zendaya Coleman, and Chris Brown.^[262][263]
• Skater culture is also heavily prominent in hip hop fashion, largely attributed to alternative rapper Tyler the Creator.^[264] Vans slip-ons, sk8-his, era, and "old skool" styles were popularized in the hip hop community by him and Kanye West.^[265] Brands such as Supreme, Obey, Tyler the Creator's Odd Future clothing line, HUF, and the apparel of skater magazine Thrasher are popular in hip hop and street style.^[266][267]

Cholo and chicano

• In Mexico and the Southwestern US during the early 2010s, many members of the cholo, chicano and lowrider subcultures combine hip-hop fashion with Western shirts, traditional charro jackets, Stetson hats, skinny jeans,^[268] and Cowboy boots^[269] with elongated toes. These 3 ft long "Mexican pointy boots," associated with Tribal-guarachero music are an extreme version of the '60s-inspired Winklepickers popular in mid-2000s Britain.^[270]
• By 2015, many young chicanos on the American West Coast had abandoned the garish Western inspired clubwear in favor of a more authentic 1950s inspired look. Pachuco style Zoot suits, fedoras and panama hats made a comeback,^[271] together with more typical casual rockabilly fashions for everyday wear such as slim jeans, black leather jackets, bowling shirts, brightly colored blouses and flouncy skirts for girls, polka dot dresses with petticoats, and flowers worn in the hair.^[272]

K-pop and Jejemon

• Due to the spread of Hallyu Wave worldwide, millions of Asian and Asian-American youths have become addicted to K-Pop. These are the people who love listening to South Korean music and follow the style of artists and pop groups like Big Bang, Wonder Girls, Kim Soo Hyun, or Gangnam Style singer Psy.^[273] Since the Korean girl and boy bands wore extravagant clothing, some of the hardcore fans in China, Korea, America and the Philippines tried to copy their idols and started wearing K-Pop style hairstyles and clothing.^[274] These included skull, floral or honeycomb prints, monochromatic shirts, silk jackets featuring stylized Asian art prints or pop art,^[275] leather skirts, black and neon printed leggings, retro joggers, short shorts, black and gold jewelery, brightly colored tuxedo jackets, tracksuits, basketball shirts, leather caps, and sequined or glitter jackets.^[276][277]
• During the early part of the 2010s, a new youth subculture called Jejemon arose in the Philippines, sparking a brief moral panic among some older conservatives and other youths.^[278] The Philippine Daily Inquirer describes Jejemons as a "new breed of hipster who have developed not only their own language and written text but also their own subculture and fashion.^[279] These predominantly working class youths are associated with wearing trucker hats and use their own language through texting and via social media such as Facebook.^[280] They are often criticized by others for not using the words properly; even the Department of Education discouraged use of the Jejemon language. Apart from the language, the Jejemons were also criticized for their fashion and manners. From early 2013 onwards, with the rise of smartphones which began to overtake feature phones in terms of sales in the country, the phenomenon seems to have made a gradual decline in mainstream popularity.

2010s beauty trends

Hairstyles

Women

Women's hairstyles in the early 2010s have been fairly individualistic, although most British, Australian, Russian, Korean, and continental European women kept the simplistic, straight, long and natural colored hairstyles of the mid 2000s. Bangs were often centrally parted, blunt cut, side swept or left straight down above the eyes,^[281] and many women also used hair extensions to make their hair look much longer and fuller.^[282] In America^[283] and Israel,^[284] volumized curly hair,^[285] perms and crimped hair were briefly fashionable from 2010–12,^[286] especially in New York City.^[287][288]

By the mid 2010s, straight and wavy hairstyles were dominant globally,^[289][290] especially the blonde dyed beach waves.^[291] Traditional and intricate styles such as a bun, chignon, French twist, updo, crown braid,^[292] or French braid, inspired by the Hunger Games' Katniss Everdeen, were also popular among young women and girls from 2012-16.^[293][294] By 2013 it had become increasingly fashionable for European, Asian^[295] and American women to cut their hair into shorter styles,^[296] such as the pixie cut,^[297][298] crop,^[299] bob cut^[300][301] or the undercut.^{[302][303][304]} Solid colored hair was generally considered the most fashionable in the early years of the decade, but from 2012-14 it became increasingly common for Western women to dye their hair in an ombré style, usually long and preferably parted in the middle, as the side part became associated with the previous decade aesthetics.

From 2012-16, many African-American, Black Canadian,^[305] and Afro-Caribbean British women favored natural, Afro-textured hair^[306] and dreadlocks,^[307] opting for natural products to style their hair. During the mid 2010s, some curly haired American women also choose to wear weaves and wigs in imitation of celebrities like Lady Gaga or Rihanna, in order to avoid the damage of relaxers previously popular in the early 2000s.^[308] Cornrows, also known as "boxer braids" due to their use by female MMA fighters and Hilary Swank's character in Million Dollar Baby, became popular among white American women from 2016 onwards, despite allegations of cultural appropriation^[309] and imitation of the complex braided hair traditionally worn by black women such as the singer Beyoncé.^{[310][311][312]}

Men

In the early 2010s, men's 1930s, 1940s, and 1950s haircuts have undergone a revival, with many British professionals aged 18–30 wearing businessman's haircuts with side partings,^[313] quiffs^[314] or slicked back hair.^[315][316] The undercut has been a particularly ubiquitous trend since the early part of the decade, seeing popularity across different social groups in both Western and Asian cultures.^[317][318] These gradually replaced^[319] the longer surfer hair and Harry Styles haircuts^[320] popular among teenagers and young men since the mid 2000s.^[321][322] In America and the Middle East, the military haircut and buzzcut are relatively popular among balding men, or the side parted hair with some volume on the top.

For African-American men, mohawk variants of the Afro, The 360 Waves, jheri curl and The Taper are popular in the 2010s, as are shaved patterns or "steps" into variants of the buzzcut. The High Top Fade, often with a bleached blonde streak inspired by Wiz Khalifa, came back into style among African American youth on the West Coast.

From 2014 onwards, some teens and young men wore their hair in a type of topknot or "man bun"^[323] reminiscent of the samurai hairstyles^[324] in wuxia movies. This trend was popularised by British and American celebrities including actor Orlando Bloom, Jared Leto, TOWIE's Joey Essex,^[325] and pop singers Harry Styles^[326] and Zayn Malik.

Youth

For young girls, tween and teen girls, and college girls the bangs and thin headband combination has remained popular. Braids, side ponytails, and a single chunky side braid are popular styles with longer hair. Side parting hair is popular, and ponytails are often worn when exercising or playing sports. The chin length bob cut, long hair with choppy side bangs, and straight middle parted longer hair are also popular styles in the US, Europe, New Zealand and Australia.

In the UK, Middle East,^[327] and Australia during the early 2010s, a type of short mullet haircut with buzzed sides and bleached blond streaks became popular among male chavs, teenage Irish travellers, and urban youths of Iranian^[328] and Lebanese descent^[329] inspired by The Combination crime film.^[330] By 2012, a long undercut or mohawk-like haircut, in which only one side of the head is buzzed,^[331] became popular among circles of ravers, hipster girls, metalcore, and dubstep fans in the US, inspired by Skrillex^[332] and various female pop stars such as Ellie Goulding,^[333] Tess Aquarium, Miley Cyrus,^[334] or Rihanna.^[335] The emo style fringes also went out of fashion around the same time.^[336][337] By 2015 and 2016, the balayage" -' a softer version off the ombré - gained popularity, as well as having a blunt haircut intead of layered hair. The lob (long bob cut) was considered a fresh alternative to the long hair sported by most teen girls and young women in Europe.

For boys, teen guys and college guys in The United States, Canada, Australasia, the UK and Korea,^[338] the layered short hair style, the buzzed short hairstyle which is blended from the sides to the top,^[339] and the Blowout (hairstyle) became popular during the mid 2010s due to continued interest in 1980s and 1990s fashion. Additionally the side swept bangs, the quiff, and the layered longer hair^[340] of the late 2000s remain fashionable among American preppy guys.

Makeup and cosmetics

In Britain, the smoky eye look of the late 2000s carried on as a trend in many parts of the country. In other areas, these went out of fashion as women sought to imitate the fake tan and thick "Scouse brow" popularized by Kate Middleton and the cast of The Only Way is Essex and Desperate Scousewives.^[341] In the Western, contouring (using different shades of makeup to create highlighted angles, creating an illusion of higher cheekbones, slim nose and a sharper jawline) was the technique taking the makeup world by storm.^[342] As contouring was being overly exploited, by 2015 and 2016 the new skin trend on the spotlight is strobing, which consisted of using glowy highlighters to accentuate the high points of the face. Although dewy natural skin replaced the matte finish of previous years, matte lips remained the most popular throughout the 2010s.^[343][344] The early decade's "erased-mouth" and pale pink lipsticks were replaced by matte red by 2012-13 and burgundy or other dark shades in 2014. By 2015-16, mauve and brown shades make a comeback from the 1990s, promoted by Kylie Jenner. The full eyebrow is the biggest obsession and makeup brands start offering every kind of product to achieve the effect of Cara Delevingne's natural brows. Sun-kissed skin is moderately desired in the summer, but paleness and any other natural skin tone is not frowned upon in winter, unlike the beggining of the previous decade when tans and fake tans were almost mandatory. The alternative youth of the mid 2010s praised urban beauty and the pale aesthetic in social media, promoting the health goth look with pale skin and sporty looks.

Body modifications

Continuing on from the 1990s and 2000s, body modifications remained popular among many teenagers^[345] and blue collar men and women in Britain,^[346] Japan,^[347] Israel,^[348] Singapore,^[349] New Zealand and Australia.^[141][350] Old school tattoos were popularised by female celebrities like Kat Von Dee^[351] imitating the pinup girls of the 1950s,^[352] and by men like footballer David Beckham,^[353] pop star Harry Styles^[354] or Justin Bieber aspiring for the "tough guy" look.^[355] The earrings and tongue piercings^[356] that had gained mainstream acceptance in the late 2000s were joined by more extreme modifications such as stretched piercings, blackout tattoos,^[349] flesh tunnels, lip piercings, and nose piercings, particularly the nose septum piercing that went from indie to mainstream between 2013 and 2016.^[357]

Facial hair

In many western countries, the US, and Eastern Europe,^[358] the growing of a full beard became a popular trend amongst young males in the early-to-mid 2010s, with some suggesting this was due to the influence of the hipster subculture, the lumbersexual ideal, and the Movember campaign.^[359][360] An increase in facial hair transplants was reported in the United Kingdom in the first three years of the decade,^[361] and the trend approached what researchers predicted would be a 'peak' level of desirability.^[362][363]

Gallery

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  Western shirt popular among British indie kids.

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  1970s-style tartan shirt, long hair and beard frequently worn by students.

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  Extreme body piercings, 2010.

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  Catsuits become more popularized since 2010.

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  Blowout hair, gold chain and earrings worn at nightclubs by some Italian men.

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  Model in oversized peacoat.

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  Edwardian-style Windowpane tweed suit worn in England in the early 2010s.

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  Japanese youth fashion incorporating elements of fetish wear, 2010.

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  2010s summer fashion.

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  Peruvian hats for the American export market.

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  Boat shoes associated with the preppy look.

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  Indie musician wearing fedora, sportcoat and paisley shirt.

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  Braided hair is popular in Europe, especially in France, Ukraine and Russia.

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  Bowler hat worn by an increasing number of British professionals.

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  Scene girl with short hardcore punk-inspired hair.

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  German woman wearing hooded fur coat.

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  Woman in a "Snuggie blanket".

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  "Ugly sweaters", popular among indie kids in the early 2010s.

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  Pippa Middleton's form-fitting dress caused a sensation at the wedding of Prince William and Catherine Middleton.

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  Perfecto motorcycle jacket popular among both sexes in 2011.

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  Young man wearing tweed jacket and turtle neck.

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  Two women wearing flared trousers, jeggings and oversized cardigans.

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  Somali man wearing waistcoat, tuque and polar fleece.

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  Ed Hardy clothes popular among men, women and children from 2008 to 2012.

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  Mexican pointy boots with elongated toes.

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  Dubstep artist Skrillex with undercut.

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  Man wearing shawl collar cardigan and hipster-inspired beard.

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  Brazilian hipster girl wearing leg warmers and knitted sweater dress, also sporting vibrant hair.

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  American teenager with Hi-top fade and distressed acid wash denim vest.

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  Brazilian indie pop group Restart wearing "colorido" fashion, popular for most of the early 2010s in Brazil.

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  Model Karlie Kloss wearing 1940s-style dress, 2011.

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  German fashion designer Karl Lagerfeld, 2011.

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  Girl wearing steampunk costume, including goggles and pith helmet.

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  UK boy band One Direction wearing typical early 2010s preppy clothes: baseball jacket, striped polo shirt, red Converse All-Stars, and khaki chino pants. Their fashion styles proved very popular among youths at that time.

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  Various slim-fit jeans worn by men.

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  An example of Smart Casual Dress.

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  Indian actress Sameera Reddy wearing contrasting black and white top.

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  Polish women wearing boho- or hippie-inspired dresses, floral prints and peasant blouses, 2014.

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  1990s-inspired tribal prints fashionable in the mid-2010s.

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  1990s-style short shorts fashionable among men from 2011-2016.

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  Men's polo shirts in more muted colors, 2015.

See also

• 2010s
• 2000s in fashion
• 1945–1960 in fashion
• Fashion design
• Anti-fashion
• Vintage clothing
• Indie culture
• Skate culture
• Fashion and clothing in the Philippines
• Fashion in India

Notes

References