Lay's WOW chips
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A bag of Nacho Cheesier Doritos WOW from 1998 | |
| Place of origin | United States |
|---|---|
| Creator | Frito-Lay |
| Main ingredients | Potatoes, Olestra |
 Cookbook: Lay's Wow Chips  Media: Lay's Wow Chips | |
Lay's WOW Chips were fat free potato chips produced by Frito-Lay containing Olestra. They were first introduced in 1998, and were marketed using the Lay's, Ruffles, Doritos, and Tostitos brands. Although initially popular, charting sales of $400 million in their first year, they subsequently dropped to $200 million by 2000. As Olestra caused "abdominal cramping, diarrhea, fecal incontinence ["anal leakage"], and other gastrointestinal symptoms" in some customers, [1] warnings were required to be included on the packaging, with the WOW bag bearing a warning that read, "This Product Contains Olestra. Olestra may cause abdominal cramping and loose stools. Olestra inhibits the absorption of some vitamins and other nutrients. Vitamins A, D, E, and K have been added."[2]
Around the same time, the WOW brand was renamed to "Light". The product then continued under that brand name.
References
- ↑ "Frito-Lay's Wow Chips Hit Hoosiers Hard". CSPInet.org (Press release). Center for Science in the Public Interest. March 19, 1997. Archived from the original on June 21, 2004.
- ↑ "Pass The Chips". Poplicks.com. June 5, 2006. Retrieved October 23, 2010.