Lucy Tammam

Lucy Tammam is a British fashion designer working with haute couture techniques and Fair trade practices. Known for her innovative flattering cuts as well as sustainable ethical supply chains.^[1][2][3][4] Tammam is the first British designer to have launched an ethical ready to wear bridal collection.^[5][6]

Personal life

Born in Poole, Dorset, Tammam grew up in the coastal town before moving to London in 2000 to study Fashion Design with Marketing at Central Saint Martins.^[7]

Fashion

Before graduating from Central Saint Martins Tammam started a fashion label called Tam & Rob, with an old school friend, Lucy Robinson. The label lasted 2 years.^[8][9]

Tammam started the Tammam fashion label in 2007. The wholesale collections were stocked in the UK, Australia, Japan and the USA.^[10] During this period the label showcased at London,^[11][12] Paris and New York Fashion weeks.

In 2009 the label launched the first ethical ready to wear bridal collection in the UK.^[13][14]

In 2012 Atelier Tammam opened in Bloomsbury, London. Among the offerings of the Tammam Atelier and label are bespoke laces^[15][16] and peace silks, including Eri silk.^[17][18][19]

Eleanor Tomlinson is one of the label's fans wearing Tammam to events such as the BAFTA TV awards, Esquire summer party and Empire awards.^[20][21][22] Tammam has also created gowns for Alicia Silverstone,^[23] Justine Glenton and been worn by a diverse celebrity following including BAFTA nominee Nat Luurtsema, Jenny Agutter,^[24] Olivia Williams.

Tammam has worked on and supplied pieces for films including Amanda Eliasch's The Gun, The Cake and The Butterfly^[25] and Gods Behaving Badly^[26][27] starring Alicia Silverstone.

Tammam label was cited as one of the labels in the running to create the wedding dress for Kate Middleton.^[28]

Tammam has worked for a range of couture and traditional design ateliers, most notably Catherine Walker of London^[29] and Claudio Cavalcanti in Rome.^[30]

Tammam has showcased on catwalks globally,^[31] including Berlin Fashion Week (Lavera), Istanbul (Fashion is Great Britain), New York^[32] and St Pancras International,^[33] as well as collaborative shows with other eco designers as part of the Conscious Designers Collective.

Tammam is an expert in Eco Cotton for the New Luxury expert initiative.^[34]

A graduate of School for Creative Startups, Tammam was invited to be a guest speaker on the challenges facing an eco trade at a social entrepreneurship and eco business event hosted by BITCH, How to be an Eco Warrior(ess).^[35][36]

Tammam starred in a short film on green-washing in the fashion industry, which was released during London Fashion Week SS15 and featured House of Tammam designs.^[37]

Business Accomplishments

• 2014 Finalist Sustainable City Awards, Sustainable Fashion category. Awarded by the Lord Mayor of the City of London in recognition of outstanding effort in working towards a sustainable future.
• 2014 Awarded a Certificate of Completion by the British Library Innovating for Growth programme^[38][39]
• 2013 On behalf of the Tammam label, Lucy Tammam received a Future 50 Award for demonstrating outstanding entrepreneurial flair and innovation in their pursuit to improve the economy, environment and society (awarded by Striding Out)^[40]
• 2013 First Designer Label to achieve Vegetarian Society certification^[41]
• 2012 Winner Archant's Local Business Accelerator Award^[42][43]
• 2009 Received a Rising Star Award presented by Greater London Enterprise on behalf of Central London Enterprise Consortium.

References

1. ↑ Lewy, Alison (2012). Design Create Sell. Brightword. pp. 13–15. ISBN 978-1908003348. 
2. ↑ Gwilt, Alison (2014). A Practical Guide to Sustainable Fashion. Bloomsbury. p. 48. ISBN 978-2-940496-14-3. 
3. ↑ "Atelier Tammam on Celebrities, Powerful Women & Fashion Week". British Mode Magazine. Retrieved 22 September 2014. 
4. ↑ "Fairtrade, Sustainable Bridalwear : Tammam". The Wedding Secret. Retrieved 22 September 2014. 
5. ↑ Malik Chua, Jasmin. "House of Tammam Debuts U.K.'s Only Ethical Ready-to-Wear Bridal Gowns". Ecouterre. Retrieved 23 September 2014. 
6. ↑ "House of Tammam Eco-Couture & Bridal Collection". Boho Bride. Retrieved 23 September 2014. 
7. ↑ "Fairtrade, Sustainable Bridalwear : Tammam". The Wedding Secret. Retrieved 22 September 2014. 
8. ↑ "Tam + Rob". TreeHugger. Retrieved 22 September 2014. 
9. ↑ "House of Tammam Debuts U.K.". Ecouterre. Retrieved 22 September 2014. 
10. ↑ "House Of Tammam - An Ethical Fairtrade Bridal Collection". Whimsical Wonderland Weddings. Retrieved 23 September 2014. 
11. ↑ Siegle, Lucy. "London Fashion Week: 2009's best in eco-fashion". theguardian.com. Retrieved 23 September 2014. 
12. ↑ "Estethica" (PDF). London Fashion Week. Retrieved 23 September 2014. 
13. ↑ Malik Chua, Jasmin. "House of Tammam Debuts U.K.'s Only Ethical Ready-to-Wear Bridal Gowns". Ecouterre. Retrieved 23 September 2014. 
14. ↑ "House of Tammam Eco-Couture & Bridal Collection". Boho Bride. Retrieved 23 September 2014. 
15. ↑ "Atelier Tammam on Celebrities, Powerful Women & Fashion Week". British Mode Magazine. Retrieved 23 September 2014. 
16. ↑ "Eco Bridal Week - Tammam Bridal Gowns". London Bride. Retrieved 23 September 2014. 
17. ↑ Jones, Liz. "You can't have a bridal gown without silk - but it's hideously cruel, so what should Kate wear?". Dailymail.co.uk. Retrieved 23 September 2014. 
18. ↑ Basswara, Valentino. "Peace Silk: A Gentler, Humane Way for Obtaining Silk". Wellnessway. Retrieved 23 September 2014. 
19. ↑ "Comfortable Cruelty-Free Wedding Gowns". Green Bride Guide. Retrieved 23 September 2014. 
20. ↑ "Carnaby Quarter EH Fashion Revolution Popup Flat Planet London". Ethical Hedonist Magazine. Retrieved 23 September 2014. 
21. ↑ "Ecofashion hits the red carpet at the Esquire Summer Party". Magnifeco. Retrieved 23 September 2014. 
22. ↑ Reid, Alison Jane. "Dressing the screen queens". The Lady. Retrieved 23 September 2014. 
23. ↑ "Atelier Tammam on Celebrities, Powerful Women & Fashion Week". British Mode Magazine. Retrieved 23 September 2014. 
24. ↑ Reid, Alison Jane. "Dressing the screen queens". The Lady. Retrieved 23 September 2014. 
25. ↑ "The Gun, the Cake & the Butterfly". IMDb. Retrieved 23 September 2014. 
26. ↑ "Gods Behaving Badly". IMDb. Retrieved 23 September 2014. 
27. ↑ Silverstone, Alicia. "Peace Silk: What Is It?". The Kind Life. Retrieved 23 September 2014. 
28. ↑ "Fairtrade, Sustainable Bridalwear: Tammam". The Wedding Secret. Retrieved 23 September 2014. 
29. ↑ "Lucy Tammam, Cotton New Luxury Expert". New Luxury Experts. Retrieved 23 September 2014. 
30. ↑ "Ethical Fashion Reaches New High - Tammam Label". Fashion Capital. Retrieved 23 September 2014. 
31. ↑ Spagnoli Garbardi, Chiara. "Vegan Couture: Tammam". Eluxe Magazine. Retrieved 23 September 2014. 
32. ↑ Carter, Kate. "New York fashion week live blog". theguardian.com. Retrieved 23 September 2014. 
33. ↑ "Tammam roving eco couture catwalk st Pancras International". YouTube. Retrieved 23 September 2014. 
34. ↑ "Lucy Tammam, Cotton New Luxury Expert". New Luxury Experts. Retrieved 23 September 2014. 
35. ↑ Richards, Kate. "Bitches Unite! It's in fashion". Style With Heart. Retrieved 9 October 2014. 
36. ↑ "How to be an Eco Warrior(ess)". bit.ch-online.co.uk. Retrieved 9 October 2014. 
37. ↑ "Ms Tammam Comments on: Green-Washing in the Fashion Industry". YouTube. Retrieved 9 October 2014. 
38. ↑ "Made with British Library - Lucy Tammam, Designer". British Library. Retrieved 9 October 2014. 
39. ↑ "Fashion Innovation". British Library. Retrieved 9 October 2014. 
40. ↑ "Winners A-Z". future50.co.uk. 2014. Retrieved 7 October 2014. 
41. ↑ Spagnoli Garbardi, Chiara. "Vegan Couture: Tammam". Eluxe Magazine. Retrieved 9 October 2014. 
42. ↑ Kebble, Mark (May 2012). "Quick on the Draw". Angel Magazine (176): 43–44.  |access-date= requires |url= (help)
43. ↑ Kebble, Mark. "At home with fashion designer Lucy Tammam". EDP24. Retrieved 9 October 2014.