MailChimp

MailChimp
Private
Industry Email marketing
Founded 2001
Headquarters Ponce City Market, Atlanta, Georgia
Key people
 Ben Chestnut
(Founder CEO)
Products Email marketing
Number of employees
 500+[1]
Parent Rocket Science Group[2]
Website www.mailchimp.com

MailChimp is an email marketing service and the trading name of its operator, an American company, founded in 2001.[3] By June 2014 it was sending over 10 billion emails per month on behalf of its users.[4]

MailChimp began as a paid service and added a freemium option eight years later.[5] It was originally going to be called ChimpMail, but the name was changed after the company discovered that they could not get that domain name.[6]

The company's logo is a chimpanzee, and the site includes numerous chimp-related graphics and humor on its website and in its communications.[7]

As a podcast advertiser, MailChimp also sponsored the launch of Serial, a podcast exploring a murder case over multiple episodes. During the series parodies of Serial have targeted several of the show's aspects, including the podcast's sponsor (especially the meme "MailKimp").[8][9] MailChimp's role as a sponsor made it into a spoof of the podcast during an episode from Saturday Night Live.[10]

In 2016, MailChimp was ranked #7 on the Forbes Cloud 100 list.[11]

Mandrill controversy

In February 2016, MailChimp announced it was merging Mandrill transactional email service into MailChimp as an add-on feature, and gave customers 60 days notice to switch to the new pricing structure or find an alternate service platform.[12] The announcement was met with widespread criticism and customer outrage due to the new pricing structure requiring a paid MailChimp plan before being able to purchase Mandrill credits, resulting in customers paying for two products in order to access Mandrill.[13]

Previously, customers were able to purchase Mandrill credits for sending emails without signing up on MailChimp. Pricing for the credits was originally priced at $9.95 for 25,000 emails but increased to $20 for the same amount of emails under the new pricing scheme.[14] In addition to needing to purchase Mandrill credits, customers now need to be on a paid MailChimp monthly plan (the minimum monthly plan being $10 a month), even if the customer has no need for MailChimp services and only wants access to Mandrill. Mandrill is being renamed to MailChimp Transactional.[15]

References

  1. ↑ "Mailchimp's About Us". Retrieved 2016-07-22.
  2. ↑ "Rocket Science Group". Retrieved 2012-10-05.
  3. ↑ "MailChimp | CrunchBase Profile". Crunchbase.com. Retrieved 2013-06-17.
  4. ↑ "MailChimp Hits Milestone 10 Billion Emails Per Month; Adding Headcount and Office Space". Retrieved 8 December 2015.
  5. ↑ Ben (2010-09-27). "Going Freemium: One Year Later | MailChimp Email Marketing Blog". Blog.mailchimp.com. Retrieved 2013-06-17.
  6. ↑ "Interview with MailChimp co-founder and CEO Ben Chestnut". DoesWhat. 2012-09-26. Retrieved 2013-06-17.
  7. ↑ Ben (2008-09-11). "New MailChimp Logo By Jon Hicks | MailChimp Email Marketing Blog". Blog.mailchimp.com. Retrieved 2013-06-17.
  8. ↑ Roe, Mike (November 8, 2014). "Serial: The hottest podcast with the most spot-on parodies". 89.3KPCC. Retrieved November 12, 2014.
  9. ↑ Fitzpatrick, Molly (November 6, 2014). "Why are Serial podcast fans so obsessed with MailChimp?". V[ ]cative. Vocativ. Retrieved November 12, 2014.
  10. ↑ Grossman, Samantha (2014-12-22). "Watch SNL'S Hilarious Christmas-Themed Serial Parody". TIME.com. Retrieved 2015-08-20.
  11. ↑ "Forbes Cloud 100". Forbes. Retrieved 29 October 2016.
  12. ↑ "In hostile move, Mandrill gives all developers 60 days to switch to paid Mailchimp service".
  13. ↑ "MailChimp's Mandrill Move Enrages Email Users".
  14. ↑ "IMPORTANT CHANGES TO MANDRILL".
  15. ↑ "Important Changes to Mandrill".
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