Mornings on Ten (block)

Mornings on Ten
Type Weekday morning block
Country Australia
Availability National
Owner Ten Network Holdings
Launch date
 6 August 2012
Dissolved 30 November 2012
Affiliation Network Ten

Mornings on Ten was a Weekday morning block on Network Ten from 6am to 12pm, which began on Monday 6 August 2012.

Background

On 30 July 2012, Network Ten axed its morning talk show program The Circle which aired 9am to 11:30am weekdays due to financial costs.[1] They also shortened early morning program Breakfast by 30 minutes to air 6am to 8.30am.

To fill spaces created by the changes, the network began showing a series of American titles including The Talk, Entertainment Tonight and The Insider. Children's program Wurrawhy moved to 8:30am after Breakfast and a reintroduced Ten Morning News airs at 10am.[1]

The Talk rates lower than the former local offering, achieving just 29,000 viewers on 15 August[2] compared to the axed show's 39,000 two months earlier,[3] and well below rival programs The Morning Show (Seven Network) and Mornings (Nine Network) which rated 200,000 and 119,000 viewers respectively.[2] It achieved just 13,000 viewers on 31 October of the same year.[4]

In November 2012, Breakfast was axed, which lead Mornings on Ten to an end.

Programming

The line-up consists of:

See also

References

  1. 1 2 Knox, David (30 July 2012). "Axed: The Circle". TV tonight. Retrieved 30 July 2012.
  2. 1 2 Knox, David (16 August 2012). "Puberty Blues hits sweet spot for TEN". TV tonight. Retrieved 16 August 2012.
  3. ↑ Knox, David (19 June 2012). "3.1m as Karise is announced as The Voice". TV tonight. Retrieved 16 August 2012.
  4. ↑ Knox, David (1 November 2012). "Mornings beats The Morning Show". TV tonight. Retrieved 1 November 2012.
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