Psycho Bunny

Psycho Bunny is a men’s clothing company based in New York, founded in 2005 by Robert Godley and Robert Goldman.[1]

Handmade from English silk, their first collection of neckties introduced the signature long-eared, crossbone-clad lagomorph icon to the world. Inspired by the 17th-century non-conformist maritime marauders and secret societies like the infamous Skull & Bones, Godley sketched a logo on a napkin. "When I showed that tie to a buyer, she said, 'Look at the psycho bunny!'" Godley says. "The name stuck."[2]

Psycho Bunny "uses English silks made in a 270-year-old mill that are then sewn by hand in Mr. Goldman's family-owned third-generation tie workshop in Belleville, N.J. The collection has grown to include polo shirts, swim trunks and socks."[3]

Since the initial launch of the Psycho Bunny neckwear collection, the brand has expanded into multiple categories including polo shirts, cashmere scarves and socks, and other men's apparel items.[4]

References

  1. ↑ "10 Essentials: Robert Godley". GQ. Conde Nast. 19 August 2010. Retrieved 30 May 2015.
  2. ↑ "10 Essentials: Robert Godley". GQ. Conde Nast. 19 August 2010. Retrieved 30 May 2015.
  3. ↑ Garabino, Steve. "In Search of Grandfather's Style". The Wall Street Journal. Dow Jones and Company. Retrieved 30 May 2015.
  4. ↑ "Genius Brands International Partners With Psycho Bunny to Expand the Luxury Apparel Brand". Yahoo! Finance. Yahoo!. Retrieved 30 May 2015.
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