Similac
 Similac infant formula in a supermarket aisle | |
| Product type |
|
|---|---|
| Owner | Abbott Laboratories |
| Country | United States |
| Introduced | 1925 |
| Related brands |
|
| Markets | Worldwide |
| Previous owners | Moores & Ross Milk Company |
| Tagline | Because of Science |
| Website | |
Similac (for "similar to lactation") is a brand of infant formula that was developed by Alfred Bosworth of Tufts University and marketed by Abbott Laboratories.[1] It was first released in the late 1920s, and then reformulated and concentrated in 1951. Today, Similac is sold in 96 countries worldwide.[2]
History
- 1903 - Harry C. Moores and Stanley M. Ross launch the Moores & Ross Milk Company which specialized on bottling milk for home delivery.[3]
- 1925 - Alfred Bosworth creates an infant formula called “Franklin Infant Food”, later renamed to Similac.[4]
- 1928 - Company renames itself to "M &R Diatetic Laboratories", sells off its regular milk operations to Borden and focuses on infant milk.
- 1950 - Company introduces "Similac Concentrated Liquid" in the USA, a non-powder infant formula.
- 1959 - Company launches "Similac with Iron", an iron-fortified infant formula.
- 1961 - Similac opens a new plant in The Netherlands, its first factory outside of the US
- 1962 - Similac begins offering "Similac PM 60/40", for babies with specific medical conditions.
- 1964 - Company merges with Abbott Laboratories
- 1966 - Similac introduces "Isomil", a soy-based formula.
- 1970 - Similac arrives in Israel[5]
- 1994 - Similac launches "NeoCare", a formula tailored to premature babies. Later renamed to "Similac NeoSure".
- 1999 - Similac creates "Similac with Iron Ready to Feed" formula bottle.
- 2000 - Similac starts offering "Human Milk Fortifier".
- 2002 - Similac introduces "Similac Advance with Iron", an infant formula with DHA and ARA.
- 2006 - Similac launches "Similac Organic", a certified USDA organic infant formula.
- 2011 - Simiilac launches "Similac Advance Plus", "Similac LeMehadrin" and "Similac Gentle" (lactose-free formula).[6]
- 2013
- Similac begins offering "Similac Human Milk Fortifier Concentrated Liquid" for preterm babies in NICUs.
- Similac launches a formula designed for breastfeeding moms who choose to supplement.
- Similac launches "The Baby Journal" app, Diaper Decoder and Ecodu developmental kits[7]
- 2014 - Similac promotes "Similac Breastfeeding Supplement" for nursing mothers[8]
- 2015
- 2016
- Similac introduces "Go & Grow by Similac Food Mix-Ins", a supplement designed to mix into the food of toddlers.[17][18]
- Similac begins offering "Pure Bliss by Similac", a formula starting with fresh milk from grass-fed cows that has no artificial growth hormones or antibiotics
- Similac launches "Similac Pro-Advance" and "Similac Pro-Sensitive", formulas containing containing 2’-FL Human Milk Oligosaccharide
Product Lineup
Premature
- Similac NeoSure - For babies who were born prematurely.
Newborn & Infants
- Pure Bliss by Similac Infant Formula - Formula starting with fresh milk from grass-fed cows that has no artificial growth hormones or antibiotics.
- Similac Pro-Advance - Formula with 2’-FL HMO designed to help strengthen a baby’s immune system to be more like the breastfed infant’s.
- Similac Pro-Sensitive - Formula containing 2’-FL Human Milk Oligosaccharide (HMO) and helping with fussiness, gas, or mild spit-up due to lactose sensitivity.
- Similac Advance NON-GMO - Milk-based, iron-fortified infant formula with no genetically engineered organisms.
- Similac For Supplementation - Formula for breastfeeding moms who choose to introduce formula.
Toddlers
- Pure Bliss by Similac Toddler Drink - Toddler drink starting with fresh milk from grass-fed cows that has no artificial growth hormones or antibiotics.
- Go & Grow by Similac NON-GMO - A milk-based drink for toddlers 12–24 months old with no GMOs.
- Go & Grow by Similac Sensitive - Suitable for children with lactose sensitivity.
- Go & Grow by Similac Food Mix-Ins - Provides nutrients to support growth and development in a toddler's food.
Special Needs
- Similac Alimentum - A supplemental beverage for children with severe food allergies, sensitivity to intact protein, protein maldigestion, or fat malabsorption
- Similac Organic - Certified USDA Organic formula
- Similac Sensitive - Designed for fussiness and gas due to lactose sensitivity, or mild spit-up.
- Similac For Spit-Up - Milk-based formula with added rice starch to help reduce frequent spit up.
- Similac Soy Isomil - Soy-based infant formula.
- Similac Total Comfort For discomfort due to persistent feeding issues.
Mothers
- Similac Breastfeeding Supplement - Breastfeeding supplements
- Similac Prenatal Vitamin - Prenatal vitamins
Ingredients
Each formula contains various ingredients but most have OptiGRO,[19] a mixture containing
References
- ↑ James E. Stacey and Frederick D. Sturdivant (1994). The Corporate social challenge.
that same year one of the founders, Stanley Ross, met Alfred Bosworth, a famous milk chemist. ... Ross began to produce a formula for Bosworth called Similac. ...
- ↑ "Similac. Because of Science" (PDF). Super Brands. Retrieved 25 October 2016.
- ↑ "Ross Laboratories - Ohio History Central". Ohio History Central. Retrieved 24 October 2016.
- ↑ "Abbott Nutrition's History". Nutrition News. Retrieved 24 October 2016.
- ↑ "Similac. Because of Science" (PDF). Super Brands. Retrieved 25 October 2016.
- ↑ "Simiilac. Because of Science" (PDF). Super Brands. Retrieved 25 October 2016.
- ↑ "Similac. Because of Science" (PDF). Super Brands. Retrieved 25 October 2016.
- ↑ "Similac Launches Breastfeeding Supplement for Nursing Mothers - MPR". MPR. July 24, 2014. Retrieved 24 October 2016.
- ↑ Strom, Stephanie (May 25, 2015). "Similac Advance Infant Formula to Be Offered G.M.O.-Free". New York Times. New York Times. Retrieved 24 October 2016.
- ↑ "Similac Advance Baby Formula Maker To Release GMO-Free Version". ABC 7. May 26, 2015. Retrieved 24 October 2016.
- ↑ Cullers, Rebecca. "Similac Has a Big Hit With One of the Most Honest Ads Ever About Parenting". Adweek. Retrieved 24 October 2016.
- ↑ "Judgy moms and dads face off in hit ad". CNN. CNN. January 28, 2015. Retrieved 24 October 2016.
- ↑ Wechsler, Pat (February 1, 2015). "How a baby formula maker scored a viral hit [VIDEO]". Fortune. Fortune. Retrieved 24 October 2016.
- ↑ Klobucher, Derek. "How New Marketing is Helping Solve an Industry's Image Problem [VIDEO]". Forbes. Retrieved 24 October 2016.
- ↑ Movsesian, AdrinaRose. "Hilary & Haylie Duff Have a Message for Judgmental Moms". First to Know. Retrieved 24 October 2016.
- ↑ Toomleey, Alyssa (August 7, 2015). "Hilary Duff Reveals She Was Judged After She Stopped Breastfeeding Luca, Talks Mommy Wars With Sister Haylie". E News. Retrieved 24 October 2016.
- ↑ "A Clever Way to Add Nutrition to Your Toddler's Favorite Foods: Go & Grow by Similac® Food Mix-Ins™". PR Newswire. May 9, 2016. Retrieved 24 October 2016.
- ↑ Acosta, Gina (May 9, 2016). "Similac introduces first-ever mix-ins for toddler foods". DSN. Retrieved 24 October 2016.
- ↑ "OptiGRO™ – Nutrition Beyond DHA Alone". Similac. Retrieved 24 October 2016.
External links
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