SportPesa
| Private | |
| Industry | Online gambling |
| Founded | 2014 |
| Headquarters | Nairobi, Kenya |
| Services | Online betting |
| Owner | Pevans East Africa Limited |
| Website | https://www.sportpesa.com/ |
SportPesa, is a Kenya-based sports betting website[1] owned and operated by Pevans East Africa Limited.[2] The website is licensed by the BCLB (Betting Control and Licensing Board of Kenya) under the Betting, Lotteries and Gaming Act.[3]
Sponsorship
On 6 August 2015, SportPesa gained the naming rights to the Kenyan Premier League (KPL), signing a four-and-a-half-year deal with the KPL worth Ksh. 450 million (approx. US$4.36 million, £2.84 million or €3.87 million) to rename the league to the SportPesa Premier League.[4] As part of the sponsorship, a new trophy was revealed by SportPesa and the KPL on 30 October 2015. The trophy was manufactured in Italy, weighs 12 kg (26 lb) and is made of brass.[5]
On 30 June 2016, SportPesa signed a 5-year partnership with Football Kenya Federation (FKF) as the Federation's official betting partner. This deal made SportPesa the first official partners of FKF. [6]
On 6 February 2016, Arsenal Football Club announced SportPesa as its Official Betting Partner in Kenya.[7] The deal involved Arsenal sending coaches to hold training camps in Kenya.
On 25 July 2016, SportPesa announced a three-year sponsorship deal with UK football club Hull City.[8] This deal made history as it was the first time a Kenyan company was sponsoring a Premier League team. The deal is the largest in the club's history.[9] Later the same day, Hull City displayed its new home kit with black and amber vertical stripes, complemented by black shorts and amber socks.[10]
In addition to sponsorship, SportPesa also committed to upgrading City Stadium at a cost of Sh100 million (approx. US$1 million). This was due to the poor state of the stadium.[11]
Ownership
As of July 2016, the shareholders of Pevans East Africa Limited, that runs SportPesa, were:[12]
| Rank | Name of Owner | Percentage Ownersh |
|---|---|---|
| 1 | Gene Grand | 21 |
| 2 | Guerassim Nikolov | 21 |
| 3 | Asenath Wachera Maina | 21 |
| 4 | Paul Wanderi Ndung'u | 17 |
| 5 | Ronald Kamwiko Karauri | 6 |
| 6 | Godfrey Sakwa | 5 |
| 7 | Valentina Nikolaeva Mineva | 3 |
| 8 | Robert Wanyoike Macharia | 3 |
| 9 | Ivan Kalpakchiev | 2 |
| 10 | Francis Waweru Kiarie | 1 |
| Total | 100 | |
References
- ↑ Ochieng, Erick (3 February 2014). "Local fans to bet as new sports lottery is launched". East African Standard. Standard Media Group. Retrieved 31 July 2016.
- ↑ "Pevans East Africa Limited". Retrieved 31 July 2016.
- ↑ "SportPesa Homepage". Retrieved 31 July 2016.
- ↑ "SportPesa are new sponsors of Kenyan Premier League". Goal.com. 6 August 2015. Retrieved 9 October 2015.
- ↑ "New SportPesa Premier League trophy unveiled". Kenyan Premier League. 30 October 2015. Retrieved 31 October 2015.
- ↑ "FKF unveils Sportpesa as official sponsor/partner". Retrieved 21 July 2016.
- ↑ "Arsenal announce new partner in Kenya". Arsenal Football Club. 6 February 2016. Retrieved 31 July 2016.
- ↑ Aglionby, John (25 July 2016). "Kenya's SportPesa signs sponsorship deal with Hull City". Financial Times. The Financial Times Limited. Retrieved 31 July 2016.
- ↑ "Tigers Announce New Official Sponsor". Hull City A.F.C. 25 July 2016. Retrieved 25 July 2016.
- ↑ "Tigers Reveal 2016/17 Home Strip". Hull City A.F.C. 25 July 2016. Retrieved 25 July 2016.
- ↑ Otieno, O (5 March 2016). "REVEALED: Betting Company to renovate City Stadium". Goal.com. Retrieved 31 July 2016.
- ↑ HERBLING, David (29 July 2016). "The multinational club of millionaires behind SportPesa". Business Daily Africa. Nation Media Group. Retrieved 31 July 2016.