Toro (magazine)

TORO Magazine

Official Logo
Editor-in-chief William Morassutti
Categories Men's
First issue 2003
Final issue 2007
Country Canada
Language English
Website www.toromagazine.com
ISSN 1709-1314

TOROmagazine.com is an English language, web-only multimedia publication, billing itself as "the go-to destination for the discerning male." TORO uses state-of-the-art technology to examine contemporary society, with a humorous outlook on the best and worst of modern culture. TORO has established itself as a showcase for diverse subjects, including sports, style, drinks, cars, gadgets, gear and women.

Brand lineage

In 2003, TORO magazine entered into the Canadian marketplace as a glossy men's lifestyle publication, with complimentary issues distributed inseam of The Globe and Mail. During its print run, TORO garnered a number of accolades for its vision and style. During its four-year run, TORO garnered more than 60 National Magazine Award nominations.[1] In 2007, TORO magazine suspended publication[2] – but Black Angus Media, a full-service digital media company that controlled TORO's electronic rights, was interested in continuing its run electronically.

William Morassutti, Editorial Director and Executive Director of TORO magazine, had co-founded Black Angus Media with TORO founder Chris Bratty in order to extend the brand into electronic and digital media. On May 21, 2008, Black Angus Media launched TORO as a web-only publication, TOROMagazine.com.

Content overview

TOROMagazine.com's original content lineup spans videos, blogs, photo galleries, live music, and graphic novels, making TORO a multi-dimensional, 21st Century brand. Its office set-up located in downtown Toronto includes a state-of-the-art high definition video studio for production and post-production and a diverse stable of contributors, including writers, videographers, photographers, illustrators, and web designers. The production team includes editors and digital strategists – and the site's strategic partnerships branch out to encompass advertising, marketing, and public relations firms.

Web TORO Woman

References

  1. ↑ "National Magazine Awards", Magazine Awards
  2. ↑ "Driven magazine expands". Canadian Magazines. 27 March 2007. Retrieved 24 July 2015.
  3. ↑ "Adrienne Kress | TORO WOMAN | TORO MAGAZINE | What Men Need to Know about Sex, Style, Music, Sports, Drinks & Video". toromagazine.com. Retrieved 2016-02-03.
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