Unbundling
For the marketing technique of selling several products together, see Product bundling. For the regulatory process in the telecommunications industry, see Local-loop unbundling.
Unbundling is a neologism to describe how the ubiquity of mobile devices, Internet connectivity, consumer web technologies, social media and information access[1] in the 21st century is affecting older institutions (education, broadcasting, newspapers, games, shopping, etc.) by "break[ing] up the packages they once offered, providing particular parts of them at a scale and cost unmatchable by the old order."[2] Unbundling has been called "the great disruptor".[3]
Etymology
"Unbundling" most basically means simply the "process of breaking apart something into smaller parts."[4] In the context of mergers and acquisitions, unbundling refers to the "process of taking over a large company with several different lines of business, and then, while retaining the core business, selling off the subsidiaries to help fund the takeover."[5]
Examples
- Massive open online courses are "part of a trend towards the unbundling of higher education"[6] by providing access to recorded lectures, online tests, and digital documents as a complement to traditional classroom instruction.[2]
- Pandora Radio[7]
- The addition of Maryland and Rutgers to NCAA football was described as part of a larger trend towards the unbundling of each university's broadcast rights to maintain profitability.[8]
- The CEO of Mashable predicted that unbundled news contents' "microcontent sharing" via software like Flipboard[9] (Android and iOS), Zite and Spun (iPhone) would be a major trend in 2013.[10]
- LinkedIn has embraced a multi-app strategy and now has a family of six separate apps—The LinkedIn 'Mothership' app and 'satellite' apps ranging from job search to tailored news [11]
- The customers that live in large apartment complexes and multiple dwelling units can be unbundled in a way that allows multiple providers to reach each of the different units.[12]
See also
- Information age
- Creative destruction
- Disruptive innovation
- Asset stripping
- Leapfrogging
- List of emerging technologies
- Obsolescence
- Paradigm shift
- Technology strategy
- Killer application
References
- ↑ Watters, Audrey (September 5, 2012). "Unbundling and Unmooring: Technology and the Higher Ed Tsunami". educause.edu. Retrieved November 25, 2012.
- 1 2 Chatfield, Tom (23 November 2012). "Can schools survive in the age of the web?". bbc.com.
- ↑ Pakman, David (April 15, 2011). "The Unbundling of Media". Retrieved 19 Dec 2012.
- ↑ "Unbundling". businessdictionary.com. Retrieved 19 Dec 2012.
- ↑ "Unbundling". investopedia. Retrieved 19 Dec 2012.
- ↑ "Not what it used to be: American universities represent declining value for money to their students". economist.com. Dec 1, 2012.
- ↑ Tunguz, Tom. "The cognitive burden of unbundling". Retrieved 19 Dec 2012.
- ↑ "The great unbundling". informationarbitrage.com. November 24, 2012. Retrieved 19 Dec 2012.
- ↑ Richmond, Shane (August 4, 2010). "Flipboard: The Closest Thing I've Seen to the Future of Magazines". The Daily Telegraph (London). Retrieved March 4, 2012.
- ↑ Cashmore, Pete (December 11, 2012). "Big Idea 2013: Unbundling Media". linkedin.com.
- ↑ Kapko, Matt (August 26, 2014). "An Inside Look at LinkedIn's 'Unbundling' Mobile Strategy". CIO Magazine.
- ↑ Ryan, Patrick S; Zwart, Breanna; Whitt, Richard S; Goldburg, Marc; Cerf, Vinton G (2015-08-04). "The Problem of Exclusive Arrangements in Multiple Dwelling Units: Unlocking Broadband Growth in Indonesia and the Global South". The 7th Indonesia International Conference on Innovation, Entrepreneurship, and Small Business (IICIES 2015): 1–16.
External links
- Alan Jacobs, The Great Unbundling of the University theatlantic.com January 23, 2012
- Benjamin Lima, Massive online learning and the unbundling of undergraduate education July 17, 2012
- McKinsey & Company Unbundling the corporation June 2000
- Justin Reich, Will Technology Lead to the Unbundling of Schools? Education Week, May 17, 2012
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