Blueprint: Design Your Life
Blueprint: Design Your Life was a bimonthly women's interest magazine published by Martha Stewart Living Omnimedia. MSLO announced that they intended to release 2 test issues in May and August 2006, with an initial base circulation of 250,000, and planned to begin regular bimonthly publication in 2007. [1] The first issue was released May 1, 2006.
The magazine targeted women ages 25-40, and competed with magazines such as Real Simple (whose former editor Tom Prince headed the new magazine [2]) and Domino for readers. It was recognized as a move by the company to become more competitive in the younger demographic, and diversify its interests outside the core Martha Stewart brand. [3]
Martha Stewart Living Omnimedia closed Blueprint after its January/February 2008 issue, moving it to the web and to special issues of Martha Stewart Weddings.[4][5]
References
- ↑ Martha Stewart Living Omnimedia (12 January 2006). MSLO to Introduce New Lifestyle Magazine 'Blueprint' in May 2006 Archived May 9, 2006, at the Wayback Machine.. Press Release.
- ↑ Julie Bosman. New York Times (12 January 2006). Martha Stewart Plans to Publish New Magazine.
- ↑ Diane Brady. Business Week (17 January 2006). Martha Needs Some Polish Archived March 10, 2007, at the Wayback Machine..
- ↑ Nat Ives (10 December 2007). "Blueprint folding after less than 2 years" (HTML). Crain's New York Business. Retrieved 18 December 2007.
- ↑ "Martha Stewart Axes Blueprint". FishbowlNY. 10 December 2007. Retrieved 24 April 2016.