Guaraná (beverage)

Guaraná (Backus)
Type Soft drink
Manufacturer AmBev
Country of origin Brazil
Related products Viva

Guaraná is a Brazilian brand of soft drink owned by AmBev and sold in Brazil. Guaraná is a soft-drink containing guarana fruit and is sold in PET bottles of 500 ml.[1] In 2007 the drink had 5% of the Brazilian soft drinks market, and was relaunched with a new bottle and label and a light version.[2] A year later its sales had increased by 49%.[3]

The brand has sponsored national windsurfing,[4] taekwondo[5] and youth football[6] tournaments. It is widely used by Brazilian A/B youth sectors to be mixed up with whisky.

References

  1. ↑ Backus, Brands, Other Brands, Retrieved October 26, 2007.
  2. ↑ "Backus renueva imagen de su gaseosa Guaraná". El Comercio. December 27, 2007. Retrieved November 7, 2009.
  3. ↑ "Ventas de Guaraná de Backus registran crecimiento de en 49%". Peru.com. November 7, 2008. Retrieved November 7, 2009.
  4. ↑ "Deslizándose en las olas". El Comercio. October 23, 2007. Retrieved November 7, 2009.
  5. ↑ "I Torneo Cualitativo Olímpico de Taekwondo". Peru.com. December 6, 2004. Retrieved November 7, 2009.
  6. ↑ "Anuncian 1ra. Copa Guaraná Backus". Terra.com.pe. Terra Networks. January 14, 2004. Retrieved November 7, 2009.

External links


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